God Loves You, We Love You, You Matter
What Are We? — Part 3
Every church has a phrase that ends up doing more work than anyone expected when they first said it. Ours is this one:
God loves you. We love you. You matter.
It goes back to the very beginning — August of 2020, when Checkpoint launched. I can’t really describe where it came from except to call it a Spirit-driven inspiration. It wasn’t workshopped or focus-grouped. It just arrived, fully formed, as the thing this church needed to say to people before anything else.
Six years later, it’s still the clarion call. It’s the last thing said at the end of nearly everything we do — a class, a stream, a Sunday gathering. Not because it’s a slogan we’re contractually obligated to close with, but because it’s the one sentence that, if someone remembers nothing else about Checkpoint, we want them to remember.
There’s a reason it’s three separate claims instead of one.
God loves you is theological — it’s true whether or not you believe it, whether or not you’ve ever set foot near a church, digital or otherwise.
We love you is relational — it’s Checkpoint specifically, the actual humans in this actual community, saying that you are wanted here.
And you matter is personal — it’s aimed at you, whoever you are, however you found us, however far outside “typical church person” you might feel.
Put those three together and you’ve got the whole of what we’re trying to be.
Everything else in this series — the mission, the covenant, the two-platform model — is really just an explanation of how we try to make those three sentences true for as many nerds, geeks, and gamers as we possibly can.
That’s What Are We, in full.
Next series: Who Are We — starting with the person who dreamed of this place before it ever existed.